Whenever I’m eating cereal, I feel like I’m separated from the current space I’m in.  You know that feeling… where you *chomp* *chomp* *chomp* on those crunchy Cheerios and you can’t hear anything else?  Love it!  Anyways, when I’m immersed in my own cereal Wonderland, I like to read food labels.

So, I picked up my dad’s box of Fibre 1 granola bars.  Packaging looks nice… 100 calories… Cool…  Turned it around to read the ingredients.

First, I’d like to point out that the box says, “Strawberry flavour.”

I found it quite amusing to learn that there’s no strawberries at all :)  This really isn’t surprising, but I was eating cereal – what else was I to do?  Turns out, there’s cranberries that are flavoured to taste like strawberries, haha!  Perhaps cranberries are more shelf stable while strawberries are not…  Either way, I don’t feel it’s necessary to hide the cranberries!  Poor shrivelled little guys…

This discovery led me to recall another story I read on Twitter that featured Starbucks.  Apparently, the Soy Strawberries & Creme Frappuccino isn’t vegan!  I didn’t even know they advertised it as vegan :P  Anyway, the reason why it’s not vegan is because the colour of the strawberry sauce is derived from a red bug, the cochineal.

Personally, I dont’ think this is a big deal – probably because I’m not a vegan… and never will be! (I<3Ckn)  Besides, as much as I hate to admit it, the truth is that  if we don’t stop destroying our Earth with all the crap that goes on with industrial-sized farming and such… Bugs are the food of the future.

Another interesting fact:

Not only is cochineal used for food dyes, but also it’s incorporated into clothing dyes and makeup!  Looks like we dress up in bugs and brush ourselves with bugs; so, we might as well eat bugs :)